Harley-Davidson has set out long run profits targets for its LiveWire sub-model that producers and sells its all-electrical bikes, aiming for a towering 100,000 models by 2026.
The business programs to boost that development charge even further to 190,000 overall electric powered motorcycle profits by 2030, according to an investor prospectus released by Harley-Davidson.
Hitting these figures could outcome in reaching staggering electric motorcycle revenues of $1.77 billion by 2026 and $3 billion by 2030, in accordance to the Milwaukee Company Journal.
The prospectus states “[w]hile the electrical motorbike market place is in the early levels of its advancement, we expect world electric powered automobile penetration to broaden from 6% of units in 2021 to 25% by 2030, implying electric powered motorcycle current market growth from $2.5 billion in profits to about $20 billion to $28 billion about the same time period.”
H-D’s product sales targets may sound lofty, primarily looking at that Harley sold somewhere amongst 1,300 to 1,600 electric powered motorcycles between 2019 and the first 9 months of 2021.
That motorcycle, the Harley-Davidson LiveWire, was largely praised by the business for its high quality, while not for its virtually $30,000 value. Even much of the outdated guard from typical gas-run bike media begrudgingly praised the Harley-Davidson LiveWire as a thrilling and well-created bike, echoing Electrek’s possess even extra good review of the bicycle.
Late 2021 marked the minute when Harley-Davidson made the decision to spin off its electric powered motorbike functions into a sub-manufacturer known as LiveWire. The Harley-Davidson LiveWire electric motorbike then morphed into the LiveWire A single, shedding all over $8,000 from its MSRP in the process and bringing its value tag a great deal nearer in line with flagship electrical bikes from rivals these types of as Zero Bikes and Energica.
Now the sub-model LiveWire is relocating forward with its 2nd electric powered bike design, this time created on the far more economical “Arrow” platform.
This new style makes use of a structural battery pack in lieu of the traditional body identified on the LiveWire One particular. It also employs a far more standard immediate generate electric powered motor rather of the extremely engineered yet sophisticated and expensive Revelation electric powered motor that Harley’s engineers developed for the first Harley-Davidson LiveWire.
These moves are envisioned to generate a significantly additional cost-effective middleweight electrical bike that should compete a lot more correctly towards electric bikes from other brands and even typical gasoline-driven motorcycles.
The new electric motorcycle, recognised as the Del Mar, will debut in Q2 of this year. That usually means we must be observing Harley’s following electrical motorbike in just a several small months.
The Del Mar will be the 1st electric powered motorbike in the S2 line, indicating the initial to share the new Arrow system.
But Harley has also previously mentioned an S3 line for LiveWire of presumably even lighter electric motorcycles.
These could include things like the electric moped that Harley-Davidson rolled out in various prototype forms about the final a few years but has so considerably but to deliver to creation.
These an electric moped (observed underneath) could appreciably lessen costs in contrast to the latest $22k rate tag for the LiveWire 1. It may also be critical to serving to H-D attain those people lofty revenue aims by 2026 and 2030.
FTC: We use revenue earning auto affiliate inbound links. Far more.
Subscribe to Electrek on YouTube for exceptional films and subscribe to the podcast.