Shock…The Best Electric powered Pickup Truck Is not A Tesla Or RivianDecember 5, 2021
In spite of constructing the most effective-promoting EV on the earth and some of the most well-known motor vehicles of any kind, Tesla and its long-promised Cybertruck arrived up short in a new buyer study on electric powered pickup vans. Ditto for Rivian’s R1T.
The massive winner? Ford’s future F-150 Lightning.
Which is appropriate, a single of the oldest legacy automakers on the world is the a single with the most popular all-electrical truck, in accordance to a current study we did at Autolist.com.
Autolist polled 1,100 present-day automobile buyers in late October and early November on the burgeoning all-electrical pickup vehicles section.
Thirty-8 p.c of respondents claimed the electric powered truck they’d be most probably to buy was Ford’s F-150 Lightning.
Chevy’s promised Silverado Electric (set to debut on Jan. 5, 2022) came in next with 26 per cent, then Tesla’s Cybertruck with 20 %, GMC’s Hummer EV SUT with 11 p.c, and at last Rivian’s R1T, with 5 %. Of all 5, only Rivian’s R1T has started output and truly delivered cars to consumers.
But it was not just that Ford’s truck came out on major in the poll. It was also how it did so.
Ford’s F-150 Lightning also ranked as the most well-liked selection among the crucial teams of buyers that will be critical for the results of any future electric truck (you can look at out whole specifics of the study effects here).
These involved existing and initial-time EV consumers, existing and initially-time truck buyers, all revenue brackets, and customers around 35.
“Ford’s Lightning has all the substances of success,” stated Corey Lydstone, president and CEO of Autolist. “It has the name recognition that transcends the EV marketplace, it has the styling and capabilities that attractiveness to truck homeowners and initial-time prospective buyers alike, and its large cost range tends to make it attainable but also aspirational.”
“Crucially, the F-150 Lightning is the 1st massive-scale, all-electrical truck to be released in the U.S.,” Lydstone added. “Given Americans’ appetite for all points truck-linked, which is Ford’s ace in the hole.”
To date, the Lightning has some 160,000 refundable pre-orders, in accordance to Ford — even though that variety is dwarfed by the stories of over just one million pre-orders for Tesla’s Cybertruck. Both of those types are established to commence manufacturing in 2022, however the Cybertruck’s day has encounter recurring delays.
Tesla’s Cybertruck did earn between youthful buyers in Autolist’s survey it was the most well known option between all consumers 35 and less than. As stated, Ford’s F-150 Lightning then won the rest of the age cohorts.
Autolist’s poll also located a hanging consistency amongst consumers’ anxieties about EVs in normal — no make a difference the entire body design.
Respondents were being questioned to select the greatest rationale they would not pick out an electrical truck above a common non-gasoline product. The three most preferred responses — by a extensive margin — were Expense (28%), Fears about vary (25%), and Accessibility to charging (20%).
So what about Rivian, specifically on the heels of its eye-popping IPO in November and its recent $100 billion industry cap?
General, its R1T ranked past among the the 5 types people could pick from — regardless of getting the only design that’s arrived at manufacturing. That was a little bit of a drop from the past time Autolist did an electric vehicles study in 2019, when it rated 3rd.
There had been some bright spots for the R1T in this newest 2021 survey, having said that. Although the F-150 Lightning did not score especially very well for any precise attributes of an electrical truck in consumer’s minds, the Rivian did. It rated highest for Efficiency, Variety, Styling, Attributes, and Practicality.
“Rivian has extra to fear from Ford than it does from Tesla, provided how the Lightning is extra of a aggressive menace than the Cybertruck will be if it at any time reaches output,” Lydstone reported. “It will be fascinating to see how the R1T and Lightning coexist.”