Why Shouldn’t Audi Build A Pickup Truck? All people Else Is

By the end of the 10 years, Audi’s lineup could glance vastly unique from how it does right now if the brand’s Sphere series of electric land yachts is any indicator of its upcoming programs. In truth, a pickup truck may well even be in the playing cards, also.

The German automaker’s CEO, Markus Duesmann, teased these a motor vehicle when speaking to the media in advance of Audi Group’s most up-to-date earnings phone, Autocar has claimed. Particularly, the chief government claimed that although he simply cannot assure Audi will deliver a pickup, the brand is “looking into it.”

That sort of “maybe we will, perhaps we won’t” teasing isn’t unconventional amongst people today in Duesmann’s line of function. What will make this additional exciting is that Audi is getting the truck idea so significantly that it could have already explored it in idea variety. From the short article:

Audi would not be drawn into offering any more particulars about any prospective select-up product, but Duesmann did say: “Actually, we will current – not as well far from now – maybe something”, hinting at the probability for an imminent notion unveiling or an formal confirmation of the design.

There’s plainly no much better time to get into the pickup sport. If Audi would like in, it has the hardware to do it by means of Volkswagen’s Amarok, a midsize truck based on the Ford Ranger that is sold outdoors the U.S. and Canada. The following-era Amarok is coming, just after all, and it will at the time once again be derived from Ford’s workhorse.

So why should not Audi cash in? Some automakers, like Kia, are ready for electrical automobiles to saturate the marketplace in advance of seeking their hands at trucks, mainly because the modularity of EV platforms would make that sort of experimentation rather simple. Audi could not even wait that extended by the seem of factors.

If the theoretical Audi truck does come to go, it could steer clear of our shores just like the Amarok and Mercedes’ personal quick-lived pickup, the Nissan Navara-dependent X-Course. The X-Class in no way caught on in Europe in its 3 years on the sector, prompting Audi’s rival to discontinue the car or truck in Could of 2020. A single may well stress an Audi-branded pickup could run a comparable risk, but offered that trucks have replaced luxury sedans as the standing symbols of our time, Duesmann and corporation have just about every explanation to give it a shot.